The Queen of Sales Conversion Lisa Sasevich on How To Work Effectively After 40

How To Work Effectively After 40

Dr. Seibel: Lisa, you are a dynamic woman who’s incredibly successful, both in your own business, and by helping thousands of women reach their potential. Today, I’d like to ask you to share some of your thoughts about women in the workplace and what women can do to see themselves in a more optimum way in work and in work-life balance.

lisaLisa Sasevich: Well, thank you. You know how much I adore you and value the work that you are doing, which I just want to come right out and say has already made a huge impact in my mid-40- plus life. I’m celebrating the 18th anniversary of my 29th birthday. [Laughs]

Actually, I loved the 20s, I loved the 30s; but I believe it really comes together for women in the 40s. It’s the time where we’ve got all of our wisdom, intelligence and life experience. We don’t just know what we want, we know what we don’t want, and God willing, we’ve still got our health and our beauty. I love this time of my life. I feel really, really blessed. And again, the work that you are doing, what you’ve shared with me has empowered me so much because at the same time that I think this is a magical time for women to really step up and own who they are and who they are in the world and in their family, there’s also this kind of invisible force that can come in and take that all away from you if you are unaware. I have seen so many women have the opportunity of this time of life and they’re trying to do everything right and something is going wrong and they cannot figure it out. I certainly could have easily gone down that path without your great advice and what I’ve learned from your wonderful system and courses.

Dr. Seibel: Thank you, Lisa. One woman told me that she would rather be on national television and say she got fired than to say that she had a hot flash. How can we normalize the experiences that women go through naturally as something that’s just part of life to help them?

Lisa: I think this is a personal thing, but I’ll just share where I come from about it in case it opens up a possibility for somebody else. I’m going to take a different stage of life as an example. My kids are now 8 and 11 so I had my kids in my mid and late 30s. I remember most of my friends if they got pregnant didn’t tell anyone till they were past the first trimester, and I never understood that because for me, if God forbid that baby did not come to fruition, I don’t think I could pretend that didn’t happen and not have the people in my life know about what was going on with me for the sake of support. So, I was always someone who would say it the first day, and if things took a turn for the worse, I would want people to know and be there for me.

Dr. Seibel: You share a little bit of personal information for the support that it brings with it.

Lisa: Exactly! I tend to be someone who is a little more forthcoming about personal things. Now, I will sometimes be standing on a stage; we have clients in 134 countries, and guess what, they’re going through the same thing at this age.

It doesn’t matter where they live. Is the room too hot, or is it me? I think that the more open that we can be about our discoveries and our journey, the more people will reflect back on their discoveries and their journey. You can get so much more sharing, versus trying to hold it all in like a secret, as if we cannot see the sweat beads all over our faces.

Dr. Seibel: You can turn isolation into an opportunity to get support.

Lisa: That’s a perfect summary, yes. That’s more of my philosophy and it works for me really well. There are people around me trying to hide all of those things, but ladies, we’re like “the emperor with no clothes” – people can see and sometimes we’re the last to see. So be open to your blind spots. It’s not like we’ve ever been here before, but there are so many women that have, and then there’s professionals and guidance, like what you offer.

With everything, whether it’s been my business success, for those of you I haven’t met, I have a home-based business that’s made the Inc. 500 two years in a row while I’ve had two toddlers in tow and I get to work from home. So, all of that has happened because I didn’t try to reinvent the wheel. I didn’t go act like I was the first one to ever try to figure out how to sell something online.

It’s the same with menopause, you are not the first person and you’re not the only person and there’s really no reason for us to be suffering silently. I think what I’ve learned from you, Dr. Mache, that has been so mind expanding, I don’t know where I ever would have run into this had I not been willing to be open, is that there’s so much that we can do in the ten years leading up to menopause. And if I had waited until that time, I would have missed my estrogen window where I could be doing things that will totally affect my menopause, my post-menopause, my longevity, my clarity of thinking which is really important to me. So, by being open, I was able to attract that kind of advice in learning.

Dr. Seibel: You see women who feel that they have difficulty working. “What happened? My energy is gone. My thinking is foggy,” and they’re not aware that they are in a transition. What do you say to those women?

Lisa: I’ll give you an example. We have primarily women that are investing in yearlong business mastermind mentorships with me to get out there and make a difference in the world and make money. That’s our thing.

One woman who invested at our highest level, a six-figure investment, was flying a 24-hour flight every time to come to our meetings. She started her first four months so gung-ho. She was already speaking all over the world and took my systems and was able to start transitioning into doing a lot of it through teleseminars and webinars, and really change the way she was doing her business so she could be home more with her family.

If I had to put my money on the nose of a racehorse, it would have been hers. And six months into it, she travels for a half-day with me and it’s all tears. This person who was on top of the world, wonderful marriage, sought after in her industry, just can’t find the motivation for anything. You can tell she’s not sleeping at all, she’s an emotional wreck, and even though she invested six figures to be in this coaching program, is kind of thinking she wants to use it to just ride some things out.

Dr. Seibel: You actually saw the transition happen before your eyes; a very dynamic, enthusiastic woman found herself unmotivated, unclear, and basically unwilling to take the necessary step she needed to take.

Lisa: Yeah. It wasn’t even unwilling at that point. Like many of us, she didn’t know to look there. For me, earlier in my life I didn’t know. I’m starting to educate myself and make sure I’m transitioning well. So, I’m sitting there and I’m trying to coach her on mindset and I’m trying to help her with team structures and I’m trying to help her with sales structures, and it’s all falling flat, even my best tricks to help someone get past not working. We’ve got a mastermind of hundreds of heart-centered entrepreneurs, and through that she was able to see her blind spot. It’s only because of you somebody said to her, “Did you check you hormones? When’s the last time you’ve really been in for a workup?” It was amazing, it was another member, and she went and got that done, and within a month, I had my rock star back. And I’m not saying, ladies, that we shouldn’t take a break when we need to, but this was like night and day; and once she got back in balance and got some education, all of a sudden she was back on track feeling so good.

It was affecting her marriage and she had a really strong marriage. Her man’s trying to figure out, “What did I do? I had one person yesterday, and today I have a different person,” and nobody is looking at perimenopause and menopause.

Dr. Seibel: About 10% of women go into menopause before age 45 and the transition starts up to ten years ahead of time, at 35 years. Most women will say, “I just had a kid two years ago, can’t be me.” Listen to your body. Acknowledge what you’re feeling and seek help.

We have a free report,, where women can get the basic information that they need; menopause not only affects your business, which of course is very important, but your personal life and your personal business and that matters even more.

when I opened your menopause eBook, I was shocked to see how much of it was relating to my experience

Lisa: Absolutely! I just want to emphasize the Put your toe in the water, because I know when I opened those pages, I was shocked to see how much of what was being talked about was relating to my experience. And, you need an action plan, it’s easy to start stumbling through and trying everything. It’s like at the makeup counter, they’ll say, “You don’t want to use a smorgasbord, this product for this, another for that. You’ll get better results with your skin if you pick one line because they’re all biochemically designed to work as a system,” and I think that a lot of women are just bouncing around with a lot of different advices.

This is the most magical time of your life, ladies, and you want to be feeling like the best version ever of yourself. It’s all come together for your now. If that’s not the case, that is not normal, there’s something off, and you want to be proactive and serious about finding out what it is and what to do about it. The great news is that it’s not as complicated as you might think. It doesn’t have to be “dreadopause.”

You will see that there are some major things that I learned from Dr. Mache myself, that you could be doing now that will affect so many things about your health going forward. I think it’s important to figure out what’s going on.

Dr. Seibel: Are there any particular tips in addition to what you’ve said that you would encourage women to do as they transition through?

Lisa: I guess just speaking from my own past, my mom’s life was cut very short. She was actually right in this time. She was 48 years old, totally healthy, single mom, raising my brother and I, lower middle class, but we had everything we needed. Out of nowhere, she was diagnosed with lung cancer. It was literally less than a year from that diagnosis till the time she passed away.

Dr. Seibel: Really pulled the rug out from under you.

Lisa: It really did. We brought her home; she died right in my arms. I feel so blessed that we were so conscious about it and were able to hold her through the whole experience. But I was 19 years old. When we had a memorial service, obviously people were still in shocked. A lot of the conversation was about how wonderful she was and she’s an amazing person and did a lot of great things for a lot of people from her little cubicle that she worked in her corporate job. She’s always helping beyond her job. There were also a lot of people saying “what a shame” and “if only she could have done this,” and “Oh, I just really wish she would have had the chance.”

My mom’s death when I was 19 was a turning point for me; this is not a dress rehearsal; you get one shot

As a 19-year old in the mix of that, still a little bit in shock, I just was hearing that “would have, could have, should have…” It stuck in me. It was a turning point for me to realize that this is not a dress rehearsal; you get one shot. This is it. You don’t know how long you have, so take that seriously. If you’re feeling off, get on it like a dog on a pant leg.

For me, I believe you want to be out there doing what you were made for, doing what you love, doing what you’re good at, and helping as many people as you can to do that. It’s a little bit off topic, but some of you have your own business, or maybe you look at all this and you think Yeah, part of it is, I really want to be touching or helping more people. So, with Dr. Mache’s permission, I just want to give you a little gift, a piece from our campus.

Dr. Seibel: Please do.

Lisa: We teach entrepreneurs or aspiring entrepreneurs how to get out there and offer their own services, how to make money doing what you love. It comes with needing to know how to make an offer, how to sell.

I came up with a new book recently, I wanted to give it to you free as a gift for being here today, a gift for being so courageous to enter in this conversation so you can have a little bit of learning from our campus and use that to propel your life forward, so you’re not looking back saying, “I would have, I could have, I should have made a difference.” I know so many of you already are, but this is my gift to you. You can find it at That’s how we’ll know you came from here and we want to give it to you as a free gift. It’s a short hour to two-hour read that will really show you how to open some possibilities in your life, whether it’s in the structure you’re working in, or you want to transition into your own thing.

Dr. Seibel: It’s an excellent book. It’s a quick read that can have a big impact on your life and give you some guidance in a way that you can immediately put into action.

I’ll remind you again that if you would like to get the free e-book that I offered, you can go to and download that instantly as well.

Lisa: Dr. Mache, I just want to acknowledge your commitment to women, you’ve spent a lifetime, your credibility is just off the charts with how many different women and families, and entire communities you help when you help one woman. I found it so useful – the tools and the way you lay it out and the way you take something that for some women is a very heavy subject and you turn it into an understandable and lay process that we can digest and take action on. That’s the most important thing. Sure, someone could tell you all kinds of information, but if there’s not an action plan, it doesn’t help that much.

Just a few quick tips that I got from the information, your menopause e-book empowered me to go to my doctor and not just sit there like a deer in the headlights, but to talk about some things that I didn’t even think were related, and to understand the direction we were going and to evaluate if it was really the right direction for me. So, get smart about yourself. You are your best investment hands down.

Lisa Sasevich has been honored as the Extraordinary Entrepreneur of the Year by Women Online Magazine, recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, and ranked on the prestigious Inc. 500/5000 list of America’s Fastest Growing Private Companies for 2 years in a row. She is called “The Queen of Sales Conversion.” Download her FREE book now at